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1月25日 DLCV:淘小铺为个体创业者赋能

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各位群里的伙伴大家好,我是DLCV,今天非常荣幸能来到枫叶联盟商学院,为大家进行新零售社交电商平台的相关分享。

首先做个简短的自我介绍,我是枫叶联盟联合创始人,枫叶联盟商学院首席导师DLCV,来自美丽的六朝古都江苏南京。首先非常感谢我们的枫叶老师,给我们搭建了一个这么好的商学院体系,让我们能够在里面共同的学习与成长。

今天我给大家分享的主题是新零售社交电商平台:

阿里巴巴淘小铺,为个体创业者赋能。

社交新零售,是基于人与人之间的社交完成的商品零售,简称社交新零售。那什么叫新零售呢?相比之前的零售,它是效率更高的,我们可以称之为新零售。自从有了微信,人与人之间的社交变得更加广泛,更加便利。自从有了微信支付,基于微信社交的交易闭环被打通,于是这几年微商迅速席卷了全中国。

一、微商弊端

但是也有很多的微商存在的种种弊端,比如第一点是商品的销售品类少。很多微商只在某只在销售某个品类或者几款产品,甚至只有一款爆品。小代理的销售收入是非常有限的,他们做着做着就做不下去了。第二点是商品的价格高,很多微商都是层级代理制,层层加价到终端的客户手里的价格非常的高,终端消费者没有因此而获益,反而受损,觉得不值甚至被坑。难以持续。第三点就是代理门槛比较高,很多微商会面临代理门槛太高,做底层代理又不赚钱,做高级别的又拿不出太多的钱,同时还要承担一定的风险。第四点是工作量大,一个好的微商需要自己写文案,自己做小视频,自己拍照,自己打包发货,售后包括培训代理还有管理团队等等。真正想做好微商,基本上每天都要忙到很晚,甚至凌晨一两点也是,甚至更晚,第五点就是不可持续。也有不少的这种微商抓住了一波这个红利,赚了钱,但是你会发现赚钱的一般都是高级别的,靠招商,靠赚下级代理差价来赚钱。但是底层代理不赚钱,慢慢的就会流失了,时间一长团队就散了,自己也就做不下去了。

  • 社交新零售

而社交新零售本身是具备巨大的社会价值的,基于人与人之间的社交关系的能快递,能快速传递信任,缩短交易链路,降低交易成本,整体提高商品的流通效率,最终能够降低商品的价格,让消费者获益。那到底以什么样的社交新零售,才能真正的做到提高效率,降低成本,让消费者而获益呢?今天我就要跟大家分享一个,我认为真正适合更多普通人创业和消费者获益的中国社交新零售平台:阿里巴巴淘小铺

1、淘小铺是什么

首先我们来看淘小铺是什么,简单一句话概括:

淘小铺是阿里巴巴旗下一个帮助普通人一键开店,轻松创业的电商平台。淘小铺依托阿里巴巴强大的供应链体系,通过整合淘宝,天猫等多方优质供应链,让普通消费者成为淘小铺掌柜,自用省钱,分享赚钱。

2、淘小铺和其他平台区别?

或许到这儿你会说你,你也听过很多的这种平台,很多平台也说他们能够自用省钱赚钱。但是我要说的是,我们他要铺是不一样的,我们到底哪里不一样呢?很多的平台会告诉你,只要你做他们的代理,你会一夜暴富,你可以不劳而获,你可以躺赚。而在我们这里会告诉你,这里没有1夜暴富,这里没有不劳而获,这里也不能让你发横财,但是如果你想踏实赚钱,如果你想长久的赚钱,如果你想勤劳致富,那么你可以接着往下听。

我不相信1夜暴富,所有的一夜暴富都终将是一贫如洗。纵观古今中外,所有成功的人无一不是正心正念,几十年如1日的辛勤付出,最终才能成功的。你看到别人的成功,却没有看到他成功背后的付出,所以在这里你有多付出就会有多成功,非常的公平。那么我们究竟哪里不一样?

4、淘小铺怎么赚钱?淘小铺掌柜机制。

首先大家最关心的是我们做淘小铺到底怎么赚钱,下面给大家简单简单的分享一下淘小铺的掌柜机制。淘小铺的掌柜机制非常的简单,只有两级掌柜和导师,你自己购买400元新人福利商品,既可以成为淘小铺的掌柜,然后你就可以享受购买淘小铺里面的海量物美价廉的商品的永久的销售资格自己购买或者是推广都能赚取啊,或者是推广都能获得佣金,不同的商品有不同的佣金,部分商品的佣金能高达50%以上。同时你可以分享给你的朋友来购买新人福利商品,他自己也可以成为掌柜,享受跟你一样的自购和分享佣金。同时你能获得新人福利商品销售的奖励100元。当你分享的新人福利商品越来越多的时候,你的团队达到100份新人福利商品的时候,你就可以晋升为导师,享受150元每份的销售奖励,是不是非常的简单?除此之外,平台呢会根据你的销售业绩给予额外的奖励,不管是新人福利商品还是其他的普通商品都有奖励。具体的奖励标准在此就不赘述了,各位可以咨询你对应的邀请掌柜即可。

5、淘小铺的优势

接下来呢,我要给大家重点分享。的是他要布的优势,他要不有以下4点优势。首先呢,这是阿里巴巴旗下的淘小铺。这句话所包含的含义,相信大家心里都会都有数,阿里巴巴作为中国乃至全世界最成功的企业之一,享誉海内外,阿里巴巴的社会公信力和影响力不言而喻。阿里巴巴市值超过5300亿美元,换算成人民币约37000多亿元人民币,一直都是全球市值前几名的企业,而淘小铺作为阿里巴巴百分百控股的平台,是目前社交新零售领域最具实力的巨头。各位在购买新人福利商品的时候就知道,购买完全是在淘宝APP上完成,这说明了什么?

  • 这是阿里巴巴的直属平台。
  • 对于终端消费者来说,淘宝淘小铺不改变消费者购物的习惯,直接在淘宝APP上就可以完成购买和所有的物流及售后跟淘宝购物体验完全一样,无需另外下载APP就可以完成购物。

目前淘宝APP有超过7.85亿的用户量,除去老人,孩子和偏远山区不通网络的人群,绝大部分中国人都在淘宝,都是淘宝用户,所以带来了巨大的优势,就是强大的客户信任,推广难度比会比较小。客户在犹豫信不信任你的时候,可能会因为信任阿里巴巴现任淘宝而选择淘小铺。大家要知道,改变消费习惯是一件非常困难的事情,或许其他平台也可以招募会员,也可以整提升售后服务,但是难以改变消费者习惯。大家都习惯在淘宝上购物,强大的品牌信任背书,加上消费者习惯,使得淘小铺的推广会更容易,这一点我相信你一定会同意的,对吧?其次,淘小铺有全方位的运营支持,如果你要成为掌柜进行分享推广,你不用自己拍照,自己录视频,自己写文案,自己打包,自己发货,自己售后,卖过货的掌柜都知道我们有专业的社群运营支持,给你全方位的支持,从文案到图片视频,从客服到物流售后,从商品到平台活动让你彻底解放生产力。你只需要做1件事情,那就是分享,连客户地址电话你都不需要问,这其实也是社会专业化分工所带来的生产力的提升的必然趋势。你把最善,你把擅长的销售分享工作做好,剩下的都交给平台,这就是平台赋能。

第三点,强大的供应链。淘小铺依托天猫淘宝的供应链,只有你想不到,没有我们做不到。截止2019年12月,光是天猫发布新品就超过一一亿款

。那么淘小铺供应链的优势体现在什么地方呢?以下我们从3个方面来看:

第一点,新人福利商品淘小铺的新人福利商品性价比高,大部分为知名品牌,消费者容易接受并且价值感高。大家找你的邀请人索要邀请口令或者海报,直接打开淘宝APP就能看到。目前有12到14款不同品类的高性价比福利商品可供选择,涵盖美妆,护肤,零食,酒类,厨具洗护,床上用品等。其中函数lg,张小泉,茅台等都是大家耳熟能详的知名品牌,并且都可以在各大平台进行。比较这样,你邀请朋友开通他,要不就不会伤人脉,不会让人觉得平,那商品不知被坑了。也只有这样,终端消费者才会建立对这个平台的信心,愿意去关注对比和购买其他商品,甚至去分享裂变更多的人加入淘小铺。

第二点,普通商品淘小铺掌柜可以进行全面的比较,淘小铺上绝大部分的商品相比市场都非常有不错的优势,大部分商品的价格都比天猫,京东等主流平台要优惠,另外还有佣金。

当然有部分商品价格持平,但是我们还有佣金,综合下来还是有优势的。普通人没有任何理由拒绝的淘小铺,因为没有人会跟钱过不去。能省钱,你为什么不买?能赚钱你为什么不卖?其实做淘小铺真的很简单,你只需要分享文案,素材,发货,物流,售后都不用你管,你只管分享就能赚钱。我们不敢保证你赚多少钱,但是只要你干,你就一定能赚钱,至于赚多赚少,完全取决于你自己。就算我把钱放在你脚下,你也得弯腰捡一下,对吧?如果说我们之间的距离是100步,那你只需要往前走一步,剩下的99步全部都交给我们。第四,完善的商学院。一个好的平台,不仅有强大的平台背书,有强大的供应链体系,有全方位的运营支持,还有一个不可或缺的就是商学院的教育体系。

对于普通消费者来说,成为掌柜也很简单,自己买东西享受实惠就够了。但对于想要创业的掌柜来说,就需要一系列完善的培训体系,教大家如何去进行引流,发圈,互动,成交,售后复购,裂变裂变以及团队管理。不仅要有线上的客人,还要有线下的培训平台这么多,非常核心的竞争力之1就是培训,400元成为掌柜就能获得一系列专业的培训课程。现在市场上不说要不要说400,可能4000也都不一定。会有一整套完整的课程来教你如何做社交新零售。这些内容都是经过我们复验,联盟团队轻轻实践,通过市场检验出来的,这也是为什么我们枫叶联盟能够在阿里巴巴堂药铺独家代理,运营机构36件的众多团队之中脱颖而出,我们最重要的任务就是为所有的掌柜提供实战落地的培训,团队赋能以及品牌打造。

做淘小铺,欢迎选择加入我们创业联盟,我们枫叶联盟商拥有我们书院联盟,拥有完善的商学院体系,拥有众多核心微商大脑导师好了,今天的分享就到此结束,也同时非常感谢大家的耐心聆听,我们下期再会大家听完了!可怕!

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