1. 淘小铺首页
  2. 小铺学堂

2月20日枫叶联盟夜枫:淘小铺开启自电商时代

加入淘小铺

问候一声,枫叶联盟的伙伴们,大家现在好,我是夜枫,是枫叶联盟的联合创始人,同时呢是枫叶联盟签约团队的创始人。谢谢大家!
 
真诚的友谊来自源源不断的自我介绍。我本人大学所学的专业就是电子商务,所以大学毕业之后做的很多工作都是与电子商务相关的,而且都是一些创业的项目,做过门户网站,开发过软件儿,经营过淘宝店铺等等。然后呢,最近这几年做过一些社交电商平台,如某某日记某某联盟等,而且有些平台做到了最高的级别。营销类的工作我也做过很多,比如说保险,房地产,汽车销售等等。所以对营销也略懂一二。其实我们每时每刻都在营销,营销无处不在,以上的人生经历都为我做好淘小铺积累了宝贵的经验,打下了坚实的基础。
 
感恩遇见大家!在往年的今天,做生意的都已经正常营业了,上班的也正常上班了,但是今年的鼠年是非常特殊的,1年一场突如其来的传染性肺炎来势汹汹,让很多的实体店不能正常营业,很多的上班族也不能正常的上班儿,因为大家都不敢出门儿,也不愿意出门儿。即使这场瘟疫过去,这个情况也不可以马上逆转,最起码今年会有绝大多数的人不愿意去实体店儿,不愿意去逛街,不愿意去人多的地方。
 
同样是危机,每一次都会打击一批人,同样每一次危机也会造就一批人。因为同样的危机,对另外一世界另外一些人来讲,却是一次爆发的机会,却是一次崛起的机会。比如说03年的非典,就打击了一大批实体行业,但是也成就了很多的互联网企业,也成就了很多的互联网企业,比如说陈天桥的盛大网络,比如说刘强东的京东商城,再比如说马云的阿里巴巴商业帝国等等,还有很多的互联网企业都在危机中成长起来爆发起来。大多数人认为的危机,却变成了另外一批人的转机。每次危机呢,也有一批人利用危机发展自己强大的设计,所以这一次危机也不例外。挑战的背后就是机会。
 
同样,阿里巴巴淘小铺在危机中成长,要给予我们大众一次化危机为转机的商机。我今天想分享的主题呢,就是:
 
淘小铺开启次电商时代
第一个主题,阿里为什么要说淘小铺?
第二个主题,淘小铺,它到底有什么不同的地方?
第三个主题,我们自己为什么要做淘小铺?
第4个小主题一起开启是电商时代。
 
首先说第一个小主题,阿里为什么要做淘小铺?
我自己就是做电商出身的,所以比较懂这个原因。我们市面上目前的互联网行业,电商这个板块一共有3种电商类型。
 
第一种叫垂直电商,像阿里的淘宝天猫,还有京东等,他们都属于垂直电商,也叫做传统电商。传统电商它的市场的市场端是怎么说的呢?他通过打广告,在哪里打广告呢?在百度上打广告,在爱奇艺上打广告,然后通过广告引流,引流到这个平台上进行消费,这就是垂直电商的市场端的一个逻辑。
 
然后是第二种电商类型,叫内容电商。什么是内容电商呢?比如说你写自媒体的,写文章写得好看的人比较多。再比如说你是做抖音拍短视频的,非常有趣,看的人也比较多,这种内容的输出就会产生流量,有价值的内容输出之后,用户端观看带来大量的流量,从而产生消费,这就属于内容电商的一个范畴。
 
第三个就是社交电商的。社交电商我们比较熟知的就是微信带货啊,微商还有拼多多。其实还有一类社交电商,我们接触的比较多,比如说云集,还有未来集市环球捕手,包括18年的红人装,还有楚楚推高佣联盟的。其实这些电商就是刚才说的这一类社交电商,陶小困难和他们的本质上还是有一点不一样的。至于这个不一样,待会儿我会再分享淘小铺到底有什么不同的时候,再给大家说一下。那么我们先说第一个小主题
 
一、阿里为什么要做淘小铺?
因为阿里它本身是垂直电商,也就是传统电商,它在市场端的打法必须要通过广告去打,通过互联网打广告,流量费用越来越贵,但是社交电商的市场推广方法是靠社交,它的市场推广方方式成本是非常低的。所以传统电商在市场推广方面相对于社交电商是比较弱势的,这些年的微商还有代购,包括拼多多,他们的这种社交电商就把阿里的垂直电商的市场份额蚕食了很多,所以阿里巴巴他说淘小铺它不是一个短期的行为,也不是一拨儿赚快钱的一个行为。它更多的是什么呢?他是要把自己社交电商这一块短板给补起来,去应对社交电商领域的强烈冲击。所以这就是阿里巴巴为什么要做淘小铺的初衷。
 
二、淘小铺。它到底有什么不同呢?
这些天我接触了很多人,他们咨询淘小铺第一个问题就是淘小铺与这些社交电商有什么不一样的?像粉象生活,花生日记,高佣联盟华城等等有什么不一样呢?表面上看好像没有,并没有什么不一样。对不对?其实我把以上这些社交电商都总结为一个本质,它本质上是帮阿里和京东,还有拼多多去卖货的一个优惠券导购平台。怎么理解呢?就是这些社交平台啊,它本身是没有供应链的,它只是说用社交电商的一个方推广方式,去帮3个大的电商平台去卖货的,自己去拿回扣,所以平台的本质就是他们本身就是要赚钱的。接下来我给大家分享一下淘小铺与以上社交电商平台的5个不同点。
 
1)第一个就是刚才说的,他们的本质是不一样的。淘小铺他不是帮淘宝去卖货的,它本身的供应链是绕过淘宝的。
 
2)第二个很重要的1点就是流量。有些朋友问我,加入淘小铺之后,是不是要拼命地邀请掌柜分享消费,其实这个我觉得不像其他平台那么费劲,为什么呢?其他平台本身是没有基础的,它是平地而起,所以他们需要我们不断的去分享,不但从阿里和京东去拉流量,去把他们的平台做起来,这个成本是非常大的。为什么淘小铺它不需要我们花这么大的力气呢?很重要的1点是因为淘小铺背靠阿里,阿里巴巴它本身包括淘宝天猫和支付宝就有10亿级的用户,所以这个流量是非常非常大的。直接从这些流量导入到淘小铺,所以我们推广起来是非常容易的。
 
3)第三个不同点是商业模式。淘小铺他其实的供应链就直接对接工厂端的,所以它和淘宝天猫供应链还是有一点不一样的,它相当于把这个经销商的环节绕过去,所以这一部分成本就省下了。第二个部分就是它通过社交电商的方式去推广,所以他也不需要去打广告,所以这个市场推广费这一块的成本也省下了,也就是说淘小铺在模式上把电商的两大最大的成本和推广费用砍去了,所以以后淘小铺的产品的价格将会是非常非常的低的。
 
4)第四点就是淘小铺是个短期行为呢,还是一个长期行为呢?刚才第一个小主题是阿里为什么要做淘小铺?阿里巴巴做淘小铺儿,不是像其他平台是想赚快钱,而是阿里必须要通过淘小铺这一块儿,去补充它社交电商的短板,以应对市面上其他社交电商平台的冲击。淘小铺是阿里巴巴的一个战略布局,这一点是非常非常重要的。
 
5)第五点我想说一下,就是淘小铺,他是阿里巴巴全资直营的,这一点是非常非常重要的。其他的平台其实我以前也聊过,了解过他们的创始人,我都不知道是谁,所以这是非常可怕的。当我们做一个项目,连他的创始人都不知道,都不了解我们去做的话,这个风险是非常非常大的。淘小铺我们不用担心,因为它是阿里巴巴旗下全资控股,阿里实力背书的,所以我们做这个事情不用去担心平台的风险。那么上面说了,阿里为什么要说淘小铺,和淘小铺到底有什么不同?
 
三、那么最重要的问题来了,这个淘小铺和我们有什么关系呢?
阿里说淘小铺好了,那跟我们有什么关系呢?他说他的,我们说我们的事情,对吧?所以第三个小主题就是我们为什么要做淘小铺?淘小铺到底是不是一个可以做的事情?其实在过去互联网十几年二十几年,有太多太多的这种项目平台,这些平台可以分为2类
 
第一类呢,你可说可可不错的,你像云集环球捕手未来集市,我现在也没有做,对吧?没有关系,但有些平台不是说你可做可不做的,而且你今天不做,明天不做可能后面会做的一个项目。
 
就比如说03年的时候,淘宝网的出现就属于这类项目,包括12年的微信出现也属于这类项目。你刚开始可能不懂淘宝网,也不理解微信,没关系,你迟早有1天会做的。所以这个项目我们可以把它称为你迟早要做的项目。
 
淘小铺在我看来就是你迟早要做的一个项目,为什么呢?现在我说一下。
1)第一个,我们的生存,作为一个独立的经济个体,衣食住行消费的经济参与人,我们现在更多的去考虑什么事情是长久的能够做起来的事情,而不是去重复去做一件事情。比如说外卖小哥,比如说外卖小哥,他今天可能不跑外卖,他就没钱,对吧?他的收益一定是和他的技术付出是相关的,他不跑外卖就没有收入,所以我们把这类事情称为没有积累的事情。
 
2)第二个就是我们个人命运的改变。在这个时代其实就是抓住机会,不是说天上掉馅饼,一定是通过抓住机会去改变的。机会抓住了,我们就可以改变自己的人生,对吧?如果没有抓住机会,自己的人生靠奋斗努力改变是特别困难的。因为现在的社会和30年前不一样了,30年前什么样的机会都有,只要你努力肯吃苦,就能改变命运。但是现在不一样了,为什么淘小铺他是一个只要你努力就可以改变自己的机会呢?为什么淘小铺是一个值得连锁的项目?因为淘小铺后面他所有的产品价格,砍去经销商的成本,以及砍掉市场推广成本之后,它的价格可以做到全网最低。也就是说后面的话,它会成为一个流量的黑洞。先把其他的一些社交平台也好,还是传统电商也好,还是内容电商也好,把他们流量都吸引到淘小铺,形成形成一个规模效应,把成本进一步拉低。比如说你说抖音带货,目前是通过淘宝客链接,我们知道淘宝客的话,它是有很多的成本环节的。你像抖音,他要提6个点,阿里提10个点,还有招商团长供应链供应链等等。总体算下来,所有的产品成本其实并不便宜。
 
所以即使我们后面无论说内容电商也好,还是做垂直电商也好,或者说在微信上卖货也好,其实你都会在淘小铺上来找产品的。为什么呢?因为淘小铺的产品价格是最低的,所以淘小铺你做生意也好,创业也好,都是绕不过去的一个平台。就像我们跟别人聊天,你都绕不过去使用微信,这是一样的逻辑。我们现在很少很少使用QQ了,但是经常使用微信,因为微信是我们在社交领域绕不过去的一个平台,所以淘小铺是我们在电商领域无法绕过去的1个平台。对于这样一个值得连锁的项目,我的理解是这样的,越早越好,因为咱们都知道机会的红利期在早期,越早越好,机会的红利期在早期越早越好,那么后面的话竞争人会越多,那么你的付出和回报比得比例是逐渐减少的。
 
所以既然淘小铺是我们一个无法绕过去的一个机会,一个平台,那我们只有越早进入,越早了解,越早去做市场,才有可能抓住这个属于这个时代的一波红利。另外我说一个概念,就是4电商时代,其实这个电商的概念是我自己理解出来的。在2012年的时候,微信的出现其实引领了一波自媒体时代,每个人都可以成为一个媒体,都可以写文章拍视频或者输出任何内容。这个自媒体时代它相当于什么呢?以前中心媒体时代,像新浪微博凤凰卫视视频,甚至传统的电视台也好,他们是个中心媒体。微信的出现,它让每个人都可以成为一个自媒体,这是一个自媒体时代。所以12年的自媒体,好多人都抓住了这个机会。那我们其实也可以理解,可以想象一下就是淘小铺,他本身是人人可以做掌柜的,人人都可以分享的一个品牌。其实这就是一个4电商的时代,你在京东上卖货也好,还是在淘宝天猫上卖货也好?其实我们都是依附于一个大平台存在,这个大平台就是一个中心企业,因为所有的推广都是由天猫淘宝京东去做的,我们拿钱去买直通车,其实这个钱是交给淘宝的,让他们去推广,我们是无法去推广的。所以那个传统电商时代,其本质上还是中心电商的时代。
 
所以我觉得淘小铺他一定是开启一个是电商时代,一个序幕,也就是说每个人都可以做掌柜,每个人都可以是一个商家,每个人都可以是1个中心,以自己为中心开发自己的私域流量,你分享就有收获,你推广就有市场。这是一个属于我们的时代,这是一波红利的时代,而且是电商,一定会做到一定的市场规模,而且这个规模不会小于微信引领的自媒体时代。所以我觉得大家如果看懂了淘小铺,然后也相信自己能够在淘小铺里面做好,就应该抓住这个。4电商时代的这一波趋势,抓住改变自己命运的机会。
 
好的,今天的分享到此结束,我是来自枫叶联盟的夜枫,感谢大家的聆听。谢谢。

你好淘小铺原创,转载请注明出处:http://www.nhtxp.com/2574/

发表评论

电子邮件地址不会被公开。

评论列表(32条)

  • hermes bags
    hermes bags 2020-08-08 下午10:15

    This site is mostly a stroll-through for all of the data you wished about this and didn抰 know who to ask. Glimpse right here, and you抣l undoubtedly uncover it.

  • vans shoes
    vans shoes 2020-08-11 上午2:28

    My wife and i ended up being now thankful John managed to finish up his researching with the precious recommendations he discovered through your weblog. It’s not at all simplistic to simply always be making a gift of points which some others might have been trying to sell. So we do understand we have got the writer to give thanks to for this. These explanations you made, the easy blog navigation, the relationships your site make it easier to foster – it is mostly sensational, and it’s really letting our son in addition to our family feel that the subject matter is pleasurable, which is truly indispensable. Thanks for all the pieces!

  • lebron 15 shoes
    lebron 15 shoes 2020-08-13 上午7:42

    I and my guys have already been going through the great strategies from your web page while quickly developed an awful suspicion I never expressed respect to you for them. All the young boys had been as a consequence warmed to read through all of them and now have in fact been taking advantage of them. Appreciate your really being very considerate and then for finding some good ideas millions of individuals are really eager to learn about. Our own honest apologies for not expressing gratitude to earlier.

  • kyrie 6 shoes
    kyrie 6 shoes 2020-08-15 下午6:51

    I wanted to send a quick comment in order to express gratitude to you for some of the remarkable tips you are posting at this website. My long internet research has at the end of the day been recognized with really good points to go over with my great friends. I would tell you that we visitors are undeniably lucky to live in a fabulous place with many outstanding professionals with valuable secrets. I feel truly grateful to have discovered your entire webpages and look forward to so many more awesome minutes reading here. Thank you again for everything.

  • yeezy boost
    yeezy boost 2020-08-18 上午3:57

    I am glad for commenting to let you be aware of of the helpful discovery my wife’s daughter obtained studying your web page. She figured out too many details, not to mention what it’s like to possess an awesome giving nature to make the others without hassle comprehend selected impossible issues. You undoubtedly did more than people’s desires. Thank you for delivering such valuable, healthy, edifying and even cool thoughts on this topic to Julie.

  • kd shoes
    kd shoes 2020-08-20 下午2:35

    Needed to compose you that tiny word so as to thank you so much over again regarding the wonderful views you have featured on this website. It’s quite shockingly open-handed with you to give unhampered just what a few individuals would’ve supplied for an e-book to help make some cash for themselves, most importantly since you might have tried it in the event you decided. Those smart ideas additionally worked like a great way to fully grasp the rest have the identical passion like my personal own to figure out whole lot more when considering this matter. I know there are many more pleasurable sessions ahead for folks who scan your website.

  • jordan 13
    jordan 13 2020-08-23 上午7:34

    Thanks for your whole work on this web site. Betty take interest in setting aside time for research and it is easy to understand why. I notice all regarding the dynamic ways you deliver informative guidance by means of this blog and welcome contribution from some others on that theme so our favorite daughter is actually becoming educated so much. Enjoy the remaining portion of the year. You’re the one carrying out a dazzling job.

  • curry 7
    curry 7 2020-08-25 上午8:48

    I’m also commenting to make you be aware of what a perfect encounter my daughter found browsing your blog. She figured out a good number of details, with the inclusion of what it is like to have a wonderful giving mood to have most people just have an understanding of various complicated subject areas. You really did more than my expected results. I appreciate you for distributing those informative, dependable, revealing not to mention easy tips on your topic to Jane.

  • air jordan
    air jordan 2020-08-27 下午4:21

    I wish to show some thanks to you just for rescuing me from this particular crisis. As a result of surfing through the world-wide-web and finding methods which are not helpful, I assumed my entire life was well over. Living minus the approaches to the problems you have solved all through your entire report is a crucial case, and ones that might have badly affected my career if I hadn’t noticed your website. That understanding and kindness in handling all areas was invaluable. I am not sure what I would have done if I had not encountered such a subject like this. I’m able to now look ahead to my future. Thanks very much for your skilled and effective help. I will not be reluctant to suggest your web page to any individual who would need guide about this issue.

  • steph curry shoes
    steph curry shoes 2020-08-29 下午9:34

    My wife and i ended up being thankful Louis could conclude his basic research from your ideas he was given from your very own web page. It’s not at all simplistic to just happen to be handing out concepts which often people could have been making money from. We discover we now have the website owner to be grateful to for that. These explanations you’ve made, the straightforward blog navigation, the friendships you will give support to engender – it’s got everything remarkable, and it is assisting our son and our family believe that the matter is brilliant, and that is tremendously vital. Thank you for everything!

  • steph curry shoes
    steph curry shoes 2020-08-31 下午10:48

    I’m just writing to let you know what a incredible discovery my friend’s child gained reading your web page. She came to find a lot of issues, with the inclusion of what it’s like to have a wonderful giving character to have other people just grasp various specialized matters. You truly surpassed our own expected results. I appreciate you for coming up with those helpful, healthy, revealing and also fun tips about your topic to Mary.

  • calvin klein
    calvin klein 2020-09-02 下午2:35

    I wanted to create you the little word just to say thanks again with the beautiful opinions you have shown in this article. It’s simply pretty open-handed with people like you to give openly all that a few people would have supplied as an e book in order to make some bucks on their own, especially given that you could have done it if you ever considered necessary. Those thoughts additionally worked to provide a great way to recognize that someone else have a similar passion just like my very own to see a great deal more around this matter. I believe there are lots of more fun instances in the future for people who go through your blog.

  • westbrook shoes
    westbrook shoes 2020-09-03 下午10:06

    Can I simply say what a relief to search out someone who truly is aware of what theyre talking about on the internet. You definitely know tips on how to carry a problem to gentle and make it important. Extra folks must learn this and understand this side of the story. I cant believe youre no more popular since you undoubtedly have the gift.

  • froleprotrem
    froleprotrem 2020-09-04 上午5:52

    Awesome blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple adjustements would really make my blog jump out. Please let me know where you got your design. With thanks

  • curry 7 shoes
    curry 7 shoes 2020-09-06 上午3:13

    This web page can be a walk-by means of for all of the information you wished about this and didn抰 know who to ask. Glimpse right here, and also you抣l positively uncover it.

  • bape hoodie
    bape hoodie 2020-09-08 上午5:20

    After study a couple of of the weblog posts on your web site now, and I truly like your way of blogging. I bookmarked it to my bookmark web site listing and will be checking back soon. Pls take a look at my site as well and let me know what you think.

  • yeezy
    yeezy 2020-09-10 上午5:07

    you have got a fantastic weblog here! would you prefer to make some invite posts on my weblog?

  • golden goose sale
    golden goose sale 2020-09-12 上午6:28

    Can I simply say what a reduction to find someone who actually knows what theyre talking about on the internet. You definitely know find out how to deliver a difficulty to mild and make it important. Extra folks must read this and understand this facet of the story. I cant consider youre not more widespread because you definitely have the gift.

  • psalm 139 meaning
    psalm 139 meaning 2020-09-12 下午7:23

    Hi there would you mind letting me know which hosting company you’re using? I’ve loaded your blog in 3 different browsers and I must say this blog loads a lot faster then most. Can you suggest a good hosting provider at a honest price? Many thanks, I appreciate it!

  • Click Here
    Click Here 2020-09-14 上午10:25

    Terrific post however I was wanting to know if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit further. Thank you!

  • balenciaga speed trainer
    balenciaga speed trainer 2020-09-14 下午3:22

    Spot on with this write-up, I truly assume this web site wants rather more consideration. I抣l most likely be again to read far more, thanks for that info.

  • cheap jordans
    cheap jordans 2020-09-17 上午3:09

    I抦 impressed, I must say. Actually rarely do I encounter a weblog that抯 each educative and entertaining, and let me let you know, you might have hit the nail on the head. Your idea is excellent; the issue is one thing that not enough people are talking intelligently about. I am very happy that I stumbled throughout this in my search for one thing regarding this.

  • here are the findings
    here are the findings 2020-09-17 下午6:50

    Very superb visual appeal on this site, I’d value it 10 10.

  • yeezy boost 350
    yeezy boost 350 2020-09-19 上午6:26

    An interesting discussion is value comment. I feel that it is best to write more on this subject, it won’t be a taboo subject but generally people are not enough to talk on such topics. To the next. Cheers

  • bape clothing
    bape clothing 2020-09-21 上午10:43

    Whats up! I simply would like to give an enormous thumbs up for the great info you have right here on this post. I will be coming again to your weblog for more soon.

  • yeezy
    yeezy 2020-09-23 下午4:35

    It’s best to take part in a contest for among the finest blogs on the web. I will advocate this website!

  • kobe shoes
    kobe shoes 2020-09-25 下午6:50

    It is best to take part in a contest for among the best blogs on the web. I’ll recommend this website!

  • read the full info here
    read the full info here 2020-09-26 上午9:48

    It¦s actually a nice and useful piece of information. I¦m satisfied that you shared this helpful information with us. Please stay us informed like this. Thank you for sharing.

  • read this post here
    read this post here 2020-09-26 上午11:19

    Greetings! I know this is kind of off topic but I was wondering which blog platform are you using for this website? I’m getting sick and tired of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform. I would be great if you could point me in the direction of a good platform.

  • security
    security 2020-09-26 下午9:37

    Some really nice and utilitarian info on this site, besides I think the pattern holds good features.

  • lebron james shoes
    lebron james shoes 2020-09-28 上午2:27

    That is the proper weblog for anybody who desires to find out about this topic. You realize so much its almost laborious to argue with you (not that I truly would want匟aHa). You undoubtedly put a new spin on a subject thats been written about for years. Great stuff, simply great!

  • supreme outlet
    supreme outlet 2020-09-29 下午4:43

    Aw, this was a very nice post. In idea I wish to put in writing like this additionally ?taking time and actual effort to make a very good article?but what can I say?I procrastinate alot and on no account appear to get one thing done.

联系我们

在线咨询:点击这里给我发消息

QR code